Sarah McCartney

Sarah McCartney

Sex: the olfactory experience.

“…the world of perfume needs shaking up, and you’re the gal to do it.”

Jo Fairley, The Scent Critic

While Sarah McCartney was studying maths and sciences in the far north east, she also played clarinet and sax in big bands. This makes it easier for her to smell perfume notes as musical tones, create harmonies - and to calculate their formulae.

For 14 years, while she was head writer for Lush, Sarah studied cosmetics materials and their properties, and developed her own style of describing scents. In 2009 she was voted one of Marketing magazine’s most influential marketers for her influence on writing for brands. In 2010 she left Lush, wrote a novel featuring a problem-solving perfumer, Unity Cassel, and started to make the scents which her fictional perfumer was creating – fragrances which reminded people of happy times.

In real life, her friends and family asked her to make their own happy scents. Encouraged by Odette Toilette and Jo Fairley, The Scent Critic she gave up the day job and devote her life to creating fragrance.

Her website is a place for sharing ideas, and home to her webshop for vintage fragrance.

Sarah McCartney has published three business books: The Fake Factor (2005), Online Marketing in 7 Days for People Who Can’t Avoid It Any Longer (2010) and 100 Great Branding Ideas (2011) and her first perfume based novel: Red Paint and the Scent of Possibility.

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